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| NYC, 2011 |
Synonym discussion from Merriam Webster:
Ensure, insure, assure, secure mean to make a thing or person sure. ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee ensured the safety of the refugees, while insure sometimes stresses the taking of necessary measures beforehand insure the success of the party, and assure distinctively implies the removal of doubt and suspense from a person's mind assure you that no harm will be done. secure implies action taken to guard against attack or loss secure their position.
While the noun "ensurance" does not exist, it's been in my head lately, as the idea that "insurance" should actually be "ensurance" or "assurance" rather than, or in addition to, being insurance.
